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India’s desi gaming startups tap culture and storytelling to break China’s grip on toy and board game market
WorldThe Economic Times24 May, 09:24 amAtlasHour
World

India’s desi gaming startups tap culture and storytelling to break China’s grip on toy and board game market

In the vibrant world of play, Indian board games and toys are experiencing a renaissance. Consumers are leaning towards locally inspired options, moving away from homogenized global toys. A new wave of entrepreneurs is tapping into India's rich tapestry of history and mythology to create engaging, culturally resonant products.

Source-linkedAtlasHour DeskThe Economic Times24 May, 09:24 am

What happened

In the vibrant world of play, Indian board games and toys are experiencing a renaissance.

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AtlasHour context: this story may affect public policy, global affairs, business confidence, technology direction, energy security, or civic life.

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The story is being tracked through India Equities.

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India Equities

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Why It Matters

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AtlasHour context: this story may affect public policy, global affairs, business confidence, technology direction, energy security, or civic life.

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The Economic Times

1 min readRead time

Designed for a concise world-news brief.

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